4th Annual Wellness Rewards Congress

About the Conference

4th Annual Wellness Rewards Congress

Next Generation Wellness: Driving Sustained Corporate Wellness as a Business Strategy

February 27-28, 2012 • Vdara Hotel & Spa • Las Vegas, NV

Dear Healthcare Executive,

Companies that have been in wellness for more than a few years are picking up momentum and encouraged by positive metrics, they see the definite benefits of a healthier workforce and slower rises in or decreased healthcare costs. The most aggressive and successive companies are realizing that they are going to commit to wellness as part of their business strategy to keep shaving down costs and increasing productivity. The priority of wellness has emerged as sound business strategy among small and large companies alike regardless of the healthcare structure that will prevail.

On February 27 – 28, 2012 at the Vdara Hotel & Spa in the dazzling City Center, Las Vegas, Global Media Dynamics 4^th Annual Wellness Rewards Congress will engage you in a comprehensive program with specific messages, lessons, and case studies on how to effectively implement and integrate wellness measures as a business strategy. Start now! Don’t be left behind as your competitors and companies across the country start to attract workers, increase productivity and lower healthcare costs.

At this conference you’ll learn from the following and more:

•					Applying wellness strategy is the way to go and will maximize your savings from your health care coverage costs
•					Transition from engagement oriented wellness to outcomes based programs
•					Data driven wellness programs establishing a feedback mechanism that is in the hard numbers
•					The fast emerging gaming elements and how to apply them to have employees racing towards wellness incentives
•					Hear lessons from small companies on how to cultivate effective wellness cultures and how they can be applied to larger companies
•					How partnerships can be used to drive engagement and lower costs in your program
•					How partnerships can be used to drive engagement and lower costs in your program

In addition, the 4^th Annual Wellness Rewards Congress has grown into a stimulating and rewarding opportunity to network with peers, colleagues, experts and vendors. All attendees enjoy the opportunity to interact with faculty and peers. Register today to reserve your seat at the conference and take advantage of early bird discounts! Call 1-800-646-9581 or register online at www.2012wellnessrewards.com.

We look forward to seeing you in Las Vegas!

Sincerely,

2012 Wellness Rewards Congress Team

Who Should Attend

From Employers:

Corporate Medical Directors, Vice Presidents, Directors and Managers responsible for:
•   Health Benefits
•   Health Management
•   Health Promotion & Wellness
•   Occupational Health & Safety
•   Health Coaching
•   EAP Program

From Health Plans:

Chief Medical Officers, Medical Directors, Vice Presidents, Directors and Senior Managers responsible for:
•   Health Promotion & Wellness
•   Health Coaching
•   Disease Management
•   Care Management
•   Risk Stratification
•   Medical Affair & Medical Management
•   Member Engagement
•   Lifestyle Management
•   Healthcare Analytics & Economics
•   Quality Improvement

This program is also directed towards vendors, consultants, and solution providers of health promotion & wellness services.

Conference Workshop Sessions

Workshop Session A:

Monday, February 27, 2012 • 5:30 p.m. – 7:30 p.m.

How to Harness Social Media and Networking with Wellness Challenges that Track Rewards

Within your organization exist happy, higher performers just waiting to come out. It has become vital for organizations to understand how to use real-time health competitions with social media to boost morale while motivating your employees to be happier, eat better, lose weight and be active.

Attendees will learn how to:

• Enable employees to record healthy behavior in a fun and exciting way
• Help employees set personal achievement goals
• Increase positive behaviors and reinforce through individual or team challenges that inspire staff
• Set up a reward system that drives participation
• Introduce and market a campaign and keep communications going with positive messages to keep participant interest and involve others in the challenge

ABOUT YOUR WORKSHOP LEADER:
Amy Cohen is President of Inspired Perspectives. Amy has over 17 years of experience in wellness and healthcare consumerism. As President of Inspired Perspectives, Amy works hand-in-hand with a wide variety of organizations to help them develop workable strategies, and identify affordable ways to get the most out of their health communications. Amy is known for her ability to help companies successfully create fresh ideas, engaging content and relevant information that is meaningful to individuals. Her approach to purposeful and motivating materials led her to win a prestigious National Health Information Award in 2009 and another in 2011 for the Healthy Perspectives Wellness Newsletter. Amy currently serves on the Board of Directors for the First Coast Worksite Wellness Council facilitating the Healthiest Companies Award and sits on the Healthy Osprey Committee for the University of North Florida as an expert to help shape policies for a healthier campus.

She has helped employers, colleges & universities, government organizations and healthcare systems to understand and develop ways to reduce healthcare costs through health education and wellness communications. Amy served 10 years as Regional Vice President of the American Institute for Preventive Medicine and two years as Vice President of Sales for Health Advocate, where she specialized in increasing employee engagement in health management programs and making employees and patients wiser healthcare consumers. Her diverse experience working with employers of such various sizes, cultures, type and level of program advancement gives her the ability to draw on the successes and set-backs of her clients and share those experiences with other groups that may benefit from what others have already learned.

Workshop Session B:

Tuesday, February 28, 2012 • 12:45 p.m. – 2:45 p.m.

Amplify your Wellness Impact – Engage Employees and their Families in Sustainable Wellness Practices Outside of Work

Your ROI on wellness programming will be multiplied through programming that engages employees and their families in sustainable wellness practices outside of work. For many companies healthcare expenses consume over 50% of corporate profits and dependents are responsible for 60% of corporate healthcare costs. To make a material dent in healthcare costs and improve the health of the covered population, it is essential to implement a wellness model that impacts employees outside of work and reaches their families. Participants in this workshop will walk away with tools and resources to integrate wellness strategies that reach the covered population beyond the worksite.

In this session, we will highlight frameworks that drive engagement in wellness outside of work for employees and that fosters family involvement in wellness practices in their homes and communities. Specifically:

• We will lead you through an exercise on wellness design elements including enrollment, participation and incentives that pull families into health engagement
• We will discuss Six Key Elements of Sustainable Wellness and help you align your strategies with this framework
• We will show you how to build a portfolio of programs that meet the needs of the diverse population that you cover

ABOUT YOUR WORKSHOP LEADERS:
Andrea Bloom is the CEO and Founder of ConnectWell, a wellness consulting and programming company that collaborates with organizations to engage its population in sustainable wellness practices to contain healthcare costs, boost productivity and enhance overall well-being. Andrea brings over 20 years of experience having worked in product development, marketing, international and consulting roles for leading healthcare companies (Johnson & Johnson, Becton Dickinson, Roche), medical device start-ups (Metrika, iCare, Calibra Medical) and health-related non-profits (Juvenile Diabetes Research Foundation, American Heart Association, and Wellness City Challenge). Andrea is also an active contributor to the Health Horizons practice area of Institute for the Future, a leading think tank in Palo Alto, California. Andrea received a B.A. in Economics from University of California, Berkeley and her M.B.A. from Harvard Business School.

Dana Wenter is Director of Assessments and Program Implementation at ConnectWell. Dana has over 15 years of experience developing, implementing, managing and evaluating corporate, community, school and government prevention initiatives. Dana’s expertise is grounded in best practices leveraging the effectiveness of comprehensive health programming, education and engagement using the Social Ecological Model to determine the cumulative impacts from policies, environmental and culture changes, social marketing and health education. Dana received a B.A. in Psychology from University of Oregon, and her M.P.H. from the University of North Carolina at Chapel Hill.

Conference Day One

Day One – Monday, February 27, 2012

7:15	Conference Registration & Morning Breakfast
8:15	Chairperson's Opening Remarks William Baun, EPD, FAWHP Head of Employee Wellness Program The University of Texas M.D. Anderson Cancer Center Chair, Houston Mayor's Wellness Council Co-Author, “What’s the Hard Return on Employee Wellness Programs?” (Harvard Business Review, December 2010)
8:30	Panel Discussion: Approaching Wellness as Business Strategy and the Continuing Evolution of Corporate Wellness Practices Ian Goodman Health Risk Coordinator Scott & White Health Plan Scott Silver Vice President, Human Resources Standard Textile Carl Patten Director, Health Care Policy Blue Cross and Blue Shield of Florida
9:30	Engaging Employees in a Total Wellness Rewards Program Karl DeNarzareth Manager, HR Shared Services & International Relations Domino’s Pizza
10:15	Networking Break and Refreshments
10:45	Effective Data Driven Wellness – Using the Numbers as Continuous Feedback Delia Vetter Senior Director, Benefits & Employee Programs EMC Corporation Susan Bailey, MS, CHES, IC® Program Manager, Health & Wellness DTE Energy Company
11:30	Case Study: Wellness as a Business Strategy Scott Silver Vice President, Human Resources Standard Textile
12:15	Luncheon for Speakers and Delegates
1:30	Using Creative Communication to Foster Comprehensive Health Engagement Susan Bailey, MS, CHES, IC® Program Manager, Health & Wellness DTE Energy Company Laurie Wells Health & Wellness Benefits Manager Avaya
2:15	Creating a Worksite Culture that Values Health & Well-Being William Baun, EPD, FAWHP Head of Employee Wellness Program The University of Texas M.D. Anderson Cancer Center Chair, Houston Mayor's Wellness Council
3:00	Networking Break and Refreshments
3:30	Outcomes-Based Wellness Programs at Major US Corporations Reduce Pain, Stress and Improve Chronic Conditions Alba Rodriguez, PhD Associate Director, Center for Integrative Wellness Henry Ford Health System Ramon Nunez, DAc Director & Founder Waterford Center for Integrative Medicine
4:30	Wellness Incentives: Do We Engage Those Most in Need of Benefit? Harold Schmidt Research Associate, Center for Health Incentives & Behavioral Economics University of Pennsylvania
5:15	End of Day One

Conference Day Two

Day Two – Tuesday, February 28, 2012

7:30	Morning Breakfast
8:30	Recap of Day One William Baun, EPD, FAWHP Head of Employee Wellness Program The University of Texas M.D. Anderson Cancer Center Chair, Houston Mayor's Wellness Council Co-Author, “What’s the Hard Return on Employee Wellness Programs?” (Harvard Business Review, December 2010)
8:45	Orange Sticks & Wooden Carrots: Lessons from the Wellness Frontier Bryce Williams Director, Wellvolution Blue Shield of California
9:30	From Engagement to Developing Habits: The Real End Game in Wellness Scott Young Vice President, Prevention & Wellness Operations Blue Cross Blue Shield of Massachusetts
10:15	Networking Break and Refreshments
10:45	Wellness Programs: Creating Wellness Cultures for Various Demographics on a Small Budget Leslie Ritter Wellness Leader Eileen Fisher Dawn Mansergh Wellness Manager Room & Board
11:45	Transitioning From Engagement to Outcomes Susan Doherty Program Manager, Health Management Benefits Jack in the Box
12:30	Conference Concludes

Speaking Faculty

Joseph Abraham Vice President, Compensation, Benefits & Total Rewards Domino’s Pizza			Dawn Mansergh Wellness Manager Room & Board
Susan Doherty Program Manager, Health Management Benefits Jack in the Box			Leslie Ritter Wellness Leader Eileen Fisher
Janet Stypula Senior Director, Compensation & Benefits Orbital Sciences Corporation			Scott Young Vice President, Prevention & Wellness Operations Blue Cross Blue Shield of Massachusetts
Bryce Williams Director, Wellvolution Blue Shield of California			Laurie Wells Health & Wellness Benefits Manager Avaya
Alba Rodriguez, PhD Associate Director, Center for Integrative Wellness Henry Ford Health System			Ramon Nunez, DAc Director & Founder Waterford Center for Integrative Medicine
Harold Schmidt Research Associate, Center for Health Incentives & Behavioral Economics University of Pennsylvania			Roger Chizek Director, US Benefits Medtronic
Bhawna Provenzano Benefits Manager Zappos.com, Inc.			Scott Silver Vice President, Human Resources Standard Textile
Delia Vetter Senior Director, Benefits & Employee Programs EMC Corporation			Ian Goodman Health Risk Coordinator Scott & White Health Plan
Carl Patten Director, Health Care Policy Blue Cross and Blue Shield of Florida			Amy Cohen President Inspired Perspectives
Andrea Bloom CEO & Founder ConnectWell			Dana Wenter Director, Assessments & Program Implementation ConnectWell
Susan Bailey, MS, CHES, IC® Program Manager, Health & Wellness DTE Energy Company			William Baun, EPD, FAWHP Head of Employee Wellness Program The University of Texas M.D. Anderson Cancer Center Chair, Houston Mayor's Wellness Council

Venue and Pricing

Employers/Health Plans	Register by February 27, 2012
Conference Only	$1295
Conference + 1 Workshop	$1495
Conference + 2 Workshops	$1695

Standard Rate	Register by February 27, 2012
Conference Only	$1495
Conference + 1 Workshop	$1695
Conference + 2 Workshops	$1895

VENUE:

Vdara Hotel & Spa
2600 W. Harmon Avenue
Las Vegas, NV 89158
866-745-7767

*Mention Priority Code 'Global Media Dynamics' to get the discounted rate of $109/night.

vdara

vdara-pool

vdara-bedroom

Sponsors & Exhibitors

Exhibitor

Our goal at incentaHEALTH is to help companies and their employees become healthier through wellness incentives that get measurable results. By helping employees manage their health with daily email coaching, progress tracking on our patented HEALTHspot kiosks located in the workplace, and cash rewards for sustained success, incentaHEALTH's total wellness incentives are the perfect prescription for better health.

For sponsorship opportunities please contact Justin Sanders at 800-646-9581 or email him at jsanders@globalmediadynamics.com

Media Partners

To become to a supporting partner, please contact Jack Parrish at 800-646-9581 or email him at jparrish@globalmediadynamics.com